In today’s landscape of information warfare, where war influencing has become a prevalent force, using digital communication to divide, manipulate, and destabilise; peace influencing could serve as a vital counterstrategy. This article explores digital peace through the lens of peace journalism and media theory, tracing how narratives shape conflict and cohesion alike. It examines the historical role of media in war, the transformation brought by social platforms, and how strategic communication is now being reclaimed to foster dialogue, empathy, and democratic resilience. From global grassroots efforts to evolving norms in digital communication, it argues that influencing for peace is no longer idealistic, but necessary.